We were in the nation’s capital last week, sponsoring the Washington, D.C. stop on Eloqua’s Road to Revenue Tour—a really great forum for learning! A few of my rough notes may give you an idea of the useful information covered.
Quick new ways to use content:
- Slideshare
- Integrate tweets in campaigns
- Info graphics
- LinkedIn share in campaigns
Thoughts on lead nurturing:
- Getting content ready/classifying content by buying stage
- Implementing lead scoring
- Segments you can’t really nurture, such as higher level executives
- Using persona-based campaigning
- Integrating with the CRM
The Cloud and more:
- Tweets in Prospect Profiler
- Cloud apps and Eloqua 10
- “Share” on campaigns
- “Tweet this” in campaigns
- Using social media for feedback – CVENT
- Google Plus
- Campaigns incorporating all forms of media
- 10 ways to use Facebook
- Content builds community
Check out the other dates & locations on the tour.
If you’ll be in the Bay Area on Thursday, April 26, register for the San Francisco Road to Revenue stop, co-sponsored by DemandGen and Demandbase!
